The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of being a great storyteller is that storytelling reveals character traits.
And becoming a well-defined character is one of the secrets to winning fans.
Personalities with strong storytelling skills gain attention for their personal brands. The same content wouldn’t sound the same, or be as powerful, in the hands of someone else.