Once upon a time, the radio station’s street team was an army of interns in station t-shirts and cargo shorts, handing out bumper stickers in a van with magnetic logos. It was a street team of local influencers long before we knew the term. And it worked. But today’s most powerful “street team” doesn’t live in a van. They live on Instagram. On TikTok. In group chats. In YouTube videos and comments. They’ve built mini-audiences in your city — audiences that trust them. And they’re just waiting for a reason to work with a media brand that can amplify their presence and make them even more popular.
Let’s be clear: You need a street team, but the modern street team isn’t about handing out koozies at the county fair (though there’s nothing wrong with that). It’s about creating content that drives attention, creates FOMO, tells a story, and converts attention into tune-ins, downloads, and engagement.
Here’s how to build a new street team of local influencers leading the charge.
