A major barrier for personalities passing through five stages of growth in their Personality Success Path is simply becoming familiar enough to gain traction with listeners. The audience is not listening much. Every opportunity should be used to demonstrate a stronger personality presence.
In this article, I’ll share simple ways for radio personalities to have a stronger presence on the air, without more talk. Including:
- How to use listener testimonials to position brand qualities instead of just taking up space.
- Adjusting production elements as an opportunity to tease and promote content.
- Why and how imaging should always showcase prime talent.
- How to increase personality familiarity with more frequent talk opportunities…but not replacing any songs!