Most guys need a makeover. Some know it, but many just don’t. At KS95/Minneapolis, Ryan & Shannon found just the guy and created a stunt called From a Dud to Stud. This promotion is a great example of being locked into the target demographic, and responding in a way that spreads the show’s message via video.
This promotion can turns your show into a hero for women, and for their husbands or boyfriends. It can be executed any time, but Valentine’s Day is a natural time for this campaign.