Austrian radio host Joe Kohlhofer began his 8am morning drive-time show on Antennae Carinthia station by locking door to the studio and taking over his station’s format. It is a great Christmas stunt that can be a winner for your station or show.

For the next two hours, he played Wham’s classic Last Christmas continuously. As in, over and over.

The stunt gained a lot of attention, from listeners and station management.

Christmas Stunt: How and Why It Works

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