When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever air personalities, if they insert their show into the topic properly. And that’s just what happened on Cumulus’ Rock 100.5 with the Mouse Trap Floor From Hell stunt.
After the Braves had lost their first 8 games, Bailey and Southside, the morning show, knew they had to do something more than summon Pedro Cerrano to sacrifice a live chicken. For the uninitiated, that’s a reference to movie Major League. If you’re a baseball fan, you’ve seen it (several times).
Every stunt needs a story, and the Braves losing streak was a good storyline to launch.