Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one of the ways they do it is through a series of stunts. One of their serialized, themed stunts is the Extreme Challenge, where a show member takes on a challenge the duo puts in front of them.
The listener has to perform the stunt/challenge as a consequence for failing when playing a game with the show on the air. The game on the air is a great play-along, and the consequence adds drama.
The fact that it’s an extreme challenge makes it buzz-worthy, viral and generates news coverage. It’s even more powerful with a well-produced video that captures the story and extends the life of the stunt.