Writing a press release really isn’t that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers spend too much time on lengthy press releases and not enough time following up on the document. If you want a successful press release that gets results, read on!
On an average day, most news organizations get dozens of press releases in their inbox. Most of them go directly into the trash folder.
There’s a lot of competition for attention. A successful press release is the product of a promotion and marketing campaign to get attention. A press release isn’t about distributing information, but about getting others interested in the event or activity.
It’s time to break the rules of traditional tactics, and be creative!