Most radio stations already have enough listeners. We would, of course, always like more. More is better. But most stations have enough cume to be #1. For most stations, this can be achieved just by tapping into the power of Super Listeners.
In this article, I share the importance of growing an audience by nurturing a smart database to increase fans. Including:
- What are Super Listeners? And how important are they to programming today?
- Why most candidates to impact the ratings most are likely already in your database.How to market and promote to Super Listeners.
- The amazing power and opportunity of executing a database strategy.
