Personalities that advance beyond Stage 1 (Introduction) and 2 (Familiarity) in the Personality Success Path find a way to master the four fundamental skills of ize-ing content. The four Izes are to Personalize, Energize, Supersize, and Localize. Each has unique qualities that contribute to a performer’s ability to attract and retain an audience whenever the microphone is on.
Ize-ing content is using fewer facts to tell short stories that make emotional connections by painting a word picture. This concept is like a steroid that helps you sound more relatable immediately.
Personalities often jam too much information into too little time. They gather facts and cram them into teases, promos, station liners, and contests. It happens with open-talk segments, too, but let’s not worry about that for now. Instead, let’s focus on how to make a personality impact in a short window of opportunity, such as when talking between songs.
