Consistency in programming and performance is an integral ingredient in building a brand. The audience has to know what to expect, but is it enough to merely fulfill your brand promise? No, it’s not. Programmers should also focus on building top-of-mind awareness. But it’s a challenge to surprise your audience consistently, especially when management is cautious and resources (budgets) are tighter than ever.
7 Ways to Surprise Your Audience And Get Attention
