To get attention, the audience must be invested in your personality. If I can listen to your station and not feel anything, I won’t think about it or talk about you. Getting attention used to be much easier, but today there are so many options and distractions. Consistency in performance is important. But if you really want to win on the air, you have to surprise your audience.

And that’s hard. It’s made even more difficult when management is more cautious and resources are tighter.

But don’t let those distractions get you down. Personality and characters attract audiences by creating original, one-of-a-kind personality. No matter what your promotional budget, you can delight your listeners.

The Purple Cow

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