Character Branding Halloween Costumes Are Content: How Your Show Should Dress Up Americans will spend more than $4.4 billion on Halloween costumes this year, according to the National Retail Federation. That includes…
Character Branding Video: A Three Question Shortcut To Find Your Character Voice Finding your character voice is the single most important step a radio personality can take to stand out and connect…
Character Branding A Fast Way Find Your Character Voice Personalities must be more than just a voice on the airwaves. You need to establish a distinctive character brand that…
Character Branding “Just Be Yourself” Is Destined to Fail “Just Be Yourself” is the biggest myth in personality radio. It’s lazy advice from managers, programmers, and talent coaches. Personalities…
Character Branding Example: Inserting The Show Into A Topic The art of telling a great story is inserting your personality into a topical discussion in a relatable way. With…
Character Branding Example: Content Only You Can Perform The best content is something so special that only you can perform it. Everyone has gifts, but the best personalities…
Character Branding Example: Leverage Your Unique Skills One of the most important keys to becoming a successful personality brand is embracing your quirks. Your character profile should…
Personality Development Take A Stand To Build A Brand When was the last time you were out with friends and someone said: “I have a great idea. Let’s go…
Character Branding Character Profile Questions Building a detailed Character Brand Profile is a key step for all personalities, but sometimes it’s hard to extract the…
Character Branding How To Be Both Relevant and Relatable Relevant and relatable are similar terms to some, but striking a balance between relevance and relatability is an essential skill…