Craft a Hook That Stops the Scan and Starts A Story
You’re coming out of a song. The listener is singing along, vibing in the car, or barely paying attention as…
Tag: 7 second challenge
The Science Behind Why Listeners Seem To Reject Talk
When the microphone turns on, listeners tune out—or so programmers say. This has become an accepted rule in broadcasting, especially…
How To React To Short Attention Spans
A shrinking attention span has made the 7 Second Challenge an increasingly important concept. It challenges performers to be tighter…
Optimize For Nielsen: The High Risk Zone Of Every Talk Segment
Why do program directors limit talk breaks? There are good reasons for setting restrictions on how long a segment can…
A Fast Hook Turned This Movie Into A Hit
Broadcasters and podcasters generally accept the principles behind the 7-second Challenge, the scientifically proven concept that audiences have short attention…
The 7 Second Challenge
7 seconds go by quickly. But that’s exactly how much time personalities have to keep the listener’s attention when launching…