From Deep Dive to 30-Day Action Plan: Turning Airchecks Into Change
So you ran the Deep Dive Aircheck. Nice. Three full hours. Everybody participated, reviewed the results, discussed, and now you’re…
Tag: Air Check Sessions
How to Run a Group Aircheck Monitor Without It Turning Into a Pile-On
Picture this. A handful of smart, well-meaning people are gathered in a room or on a video conference. It’s the…
Ask The Experts Question: Is My Content Worthy?
Question for Ask The Experts: How can I tell if my content is truly “A” material, or if it’s just……
Aircheck: The Transcript Holds A Mirror To Your Performance
Every personality thinks they know what their show sounds like. You don’t. Performing and listening are fundamentally different cognitive experiences,…
How To Aircheck News Segments
Stop ignoring the newsroom, even if the news is coming from a service from outside your station. They’re on your…
Surviving The Aircheck: Why Some Sessions Feel Like Surgery and Others Feel Like a Breakthrough
Some airchecks feel like dental surgery. Necessary, uncomfortable, and everyone is watching the clock. Others feel more like therapy. Insightful,…
Aircheck Technique: Relevant Content: Are You Living In Today?
Relevance is about capturing the moment with topics that matter to your target audience. It is not the same as…
The Art of The Edit: Turning 7 Minutes of Noise Into 3 Minutes of Gold
Nothing frustrates listeners faster than wasted time. Nothing earns loyalty faster than tight, entertaining content. When a break that should…
Endorsement Ad Airchecks Turn Feedback Into Fuel
Getting the contract is the easy part. You’ve done the deal and onboarded the client. You’re staying in touch and…
Video: An Air Personality’s Method For Self-Improvement
Before he was a syndicated personality across America, Chunky was the morning show host on Z90/San Diego. He sounded great,…