External Hooks to Perform From The Outside-In
The first seven seconds determine whether the listener stays or goes. That’s the moment between the mic opening and the…
Tag: All About Hook
This External Hook Example Turns a Self-Absorbed Story Into Gold
Personal stories are terrific on the radio. It’s how you connect with the audience and become familiar, then loved. But…
Hawkeye In the Morning Nails The Hook In This Personal Story
The art of sharing a personal story on the air is to make the audience think you’re relating a personal…
Start Fast With Fewer Words To Win The Attention Race
The fastest man in history credits his dominance to a deceptively simple idea. Usain Bolt doesn’t talk about perfect form,…
Reduce Tune Out: The First Step Is Do No Harm
Medical students are taught the foundational rule of becoming a doctor: do no harm. In radio, the equivalent is to…
Craft a Hook That Stops the Scan and Starts A Story
You’re coming out of a song. The listener is singing along, vibing in the car, or barely paying attention as…
Jeff And Jer Demonstrate The Strong Statement Hook
As with most things, success comes with better preparation. The first step to a great hook is finding the thesis…
Example: The Hand Shake
Great personalities are likable, warm, and friendly. Part of that is in the presentation, but there are other components. Every…
Audio: How To Establish A Premise in The Opening Line
In comedy, the difference between a punchline generating laughs from the audience and awkward silence usually depends on the storyteller…
The Science Behind Why Listeners Seem To Reject Talk
When the microphone turns on, listeners tune out—or so programmers say. This has become an accepted rule in broadcasting, especially…