Summer Promotion: Grill and Chill
Summer is a great time to get outside, but it can be hard to find the right way to do…
Tag: Cause Marketing
Summer Promotion: The Dog Days Of Summer
The “Dog Days of Summer” campaign is a heartwarming, community-driven promotion that leverages your station’s platform to encourage dog adoptions…
Summer Promotion: Car Wash
The Car Wash concept is a classic, community-focused promotion that ties your radio station to a feel-good cause while offering…
7 Keys To Cause Marketing Success
When radio stations adopt a cause, miracles happen. Cause marketing is one of the best ways to grow roots in…
Guide To Cause Marketing Promotion Success
When planning a cause marketing promotion, it’s tempting to simply partner with an existing organization, add your call letters, and…
School Promotion: 5 Plus 5 Equals 10 Grand
5 Plus 5 Equals 10 Grand is a back-to-school promotion that can start several weeks before school starts and continue…
Promotion: Halloween Candy Buy Back
On November 1, millions of American households wake up with the same problem: way too much candy. Parents are hiding…
Turning Drama Into a Cause Marketing Fundraiser
It’s a good thing to generate donations for a worthy cause. If you can raise money with daily drama to…
Promotion: I Can Help
People love to help others, as long as they know what you want them to do and it’s easy to…
Increase Cause Marketing Response: Go Without To Help Out
At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug…