Christmas Programming Unwrapped: Radio’s Field Guide To The Holidays (eBook)
Christmas is the biggest listening event of the year, and the most misunderstood. Some stations post the best ratings in…
Tag: Christmas
Should You Play All-Christmas Music? How To Make the Call
Every fall, the same debate breaks out in programming meetings across the country. Somebody pulls up last year’s December numbers…
When To Flip to All-Christmas Programming (It’s Sooner Than You Think)
Every year, programmers stare at the calendar and ask the same question: “If we’re going all-Christmas, when do we flip…
Christmas Imaging and Branding: How To Sound Like Christmas Between the Songs
If Christmas programming were just about playing the right songs, anyone with a Spotify account could do it. Fire up…
Holiday Programming: How To Finish Strong After Christmas
It’s December 26. The promos are spent, the tree is drooping, the music log is on autopilot, and half the…
How To Sound Great When Everyone’s Off For The Holidays
Everyone looks forward to time off at the end of the year, and they’ve earned it. December is the longest…
Play the Christmas Hits: What They Are and How To Program Them
Whether you’re flipping to an all-Christmas format or adding a few holiday songs to your regular playlist, one of radio’s…
Feature: We Need A Little Christmas
Not every station can (or should) flip to all-Christmas music. Not every show has the budget or bandwidth for a…
Example: We Need A Little Christmas
We Need A Little Christmas is the ultimate feature for stations or shows who want to have a robust presence…
Stunt: The Christmas Lock-In, a Great Christmas Idea for Your Show
Austrian morning host Joe Kohlhofer of Antenne Kärnten started his show one December morning by locking the studio door and…