Optimize For Nielsen: Pros And Cons Of A Commercial-Free Strategy
Many radio stations build a strategy around being “the most music”, but that claim doesn’t hold up when listeners compare…
Tag: commercial free
Stop Calling It Commercial Free!
There are plenty of good commercial-free strategies that enhance station brands and extend TSL (time spent listening). Removing spots for…
Optimize For Nielsen: The Psychology of Stop Set Placement
Programmers spend most of their time sweating the details of what happens between the commercials. They obsess over personality content,…
Optimize For Nielsen: Alternatives to Long Stop Sets In Diary Markets
Programming strategies are constantly evolving as audience patterns and rating measurements shift. For example, there’s growing evidence that previously accepted…
Optimize For Nielsen: The Best Times For Commercial-Free Programming
In the race to become the dominant at-work listening station, many programmers have embraced a popular tactic: Commercial-Free hours during…
It’s Time To Rethink Your Clocks
At any hour of any day, tune in to any station in any market. What is on the radio? Sameness.…
This Commercial Free Strategy Makes Sense!
Many radio stations strive for success by manipulating stop sets to allow longer commercial-free sweeps in the market’s most listened-to…