Database Marketing 6 Ways to Grow the Database Without Annoying Listeners Your radio station has a marketing advantage that most businesses would trade their entire tech stack to have: Loudspeakers. Personalities…
Emails and Newsletters Newsletters: The Center Of Your Digital Universe Radio has never lacked ideas. What it lacks is leverage. Stations are creating podcasts, social videos, blogs, reels, shorts, stories,…
Ratings How to Turn Listeners Into Fans Every show should have a common goal that, when achieved, will lead to higher ratings, increased revenue, and a bigger…
Emails and Newsletters Turn Your Website Into a Cash Machine: How to Automate a Newsletter That Practically Sells Itself What if your radio station promoted itself, delivered itself, and generated real revenue? And what if it did so automatically,…
Contests Strategy And Execution Stop Punishing Your P1s: Why “Letting Others Win” Is Killing Your Contests There’s a quiet little policy lurking in the back hallways of many radio stations that sounds good on paper, but…
Database Marketing Video: Yes, You Can And Should Create and Send Daily Email Newsletters Every radio station (no matter how big or small) can execute this genius revenue-generating idea that builds your audience, extends…
Database Marketing The Value of Fans To a Radio Station How much is a true fan worth? Radio stations spend (or invest, or waste) time and money chasing listeners, trying…
Database Marketing Video: Easily Create The Daily Inspiration email Newsletter In Less Than 5 Minutes/Day If you are on a station that prides itself on being positive, uplifting, and inspirational, you need to do this…
Emails and Newsletters Sure-Fire Guide To Turbo-Charge Email Open Rates Email marketing is still one of the best ways to build deeper relationships with a radio audience. But even the…
Database Marketing The Incredible Power of Super-Listeners Your radio station probably has enough listeners to be a market leader and perhaps #1. You would, of course, like…