The Ratings Game: Outsmart the System, Stack the Deck, and Win Big
Nielsen (and other ratings services) keep changing the rules of the game. They’re disguising it as a way to serve…
Tag: Double Your Ratings
The Real Competition Is Not Other Stations
Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations…
The Components of Radio Ratings: Math
The Ratings Game is complex. Many factors cause ratings to fluctuate, but understanding the components of radio ratings is simple.…
A Realistic Way to Convert Cume to Fans
Most radio stations have enough cume to reach #1 in the market. Though every programmer would love more listeners, cume…
Double Your Ratings Seminar on Demand
The ratings process is a mystery for some and a gamble for others. In this seminar, you’ll learn all about…
Should You Program Your Radio Show Based on PPM Methodology?
Managers and programmers wring their hands over how to structure their radio stations in an endless cat-and-mouse game to manipulate…
How To Double Your Ratings
A headline like “Double Your Ratings” seems likely to be followed by a comment like, “Get twice as many listeners.”…
Focus On Winning Fans, Not P1s
Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners…
Ratings Terms Every Programmer Should Know
cRatings are a mysterious thing. The more you know, the more confounding and frustrating it gets. But to play and…
Starbucks Teaches Programmers How To Increase Ratings
The radio ratings formula is a mystery to many, but it really comes down to two factors: cume and TSL…