download - Insiders Radio Network

Here’s a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it…

Relevance is about capturing the moment with topics that matter to your target audience. It is not the same as…

Once a radio station commits to email marketing as part of the listener engagement strategy, take advantage of the capabilities…

Most personality shows are not sources of information for the audience, at least when it comes to an Entertainment Report.…

In almost every workshop on storytelling, someone claims there’s no way to practice the storytelling basics because of time restrictions.…

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from…

Programming information elements is not difficult, but it does take time and attention. The goal should be to make each…

There are many ways to present entertainment news on the radio. Each should add a unique personality. But there are…

Music research guides what to play but won’t tell you how to play those songs. The art of music programming…

What comes to mind when you see the words audience persona? Is it scary? Vague? Not on the radar? Maybe…