Online Promotions How to Build a Nomination-Style Promotion Promotion success has nothing to do with the biggest prize or complex mechanics. A promotion with the best production value…
Endorsement Ads Introduction to Endorsements: The Most Underused Income Stream in Radio There’s money sitting on the table in front of you right now, and most personalities aren’t even reaching for it.…
Endorsement Ads Video: Keys To an Endorsement Ad Strategy Personalities with a strong fanbase can make more money endorsing advertisers than from their radio show. Seriously. It’s true. But…
Imaging 6 Tricks For Getting Great Listener Audio I love listener testimonials on the air, as long as they are done right! They add flavor, personality, and credibility…
Imaging How To Create Listener Testimonials That Work I’ll start by saying I LOVE listener testimonials. Nothing sells a message better than a sincere, well-produced story from a…
Imaging Do Listener Testimonials Work? 90% of all consumers assume testimonials in marketing messages are “made up.” They trust reviews for a product on some…