Ratings The Physics of Passion And Loyal Fans Every broadcaster should want fans. Bold, loyal, passionate followers make up the bulk of listening. However, most stations lack the…
Character Branding Turn Listeners Into Fans That Self-Identify With The Show Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand…
Ratings Focus On Winning Fans, Not P1s Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners…
Ratings The Passion Puzzle As a radio performer, most personalities want to inspire a large fan base of raving fans. That leads to rating…