Halloween Programming Halloween Imaging Copy: How To Dress the Station Without Sounding Cheesy (Unless Cheesy Is the Point) “It’s a SPOOK-tacular, FANG-tastic, BOO-tiful Halloween on Z-104!” Three puns. One sentence. Zero listeners who didn’t just reach for the…
Downloads For Promotions Download: Trunk-or-Treat Sponsorship Template (PowerPoint) A station trunk-or-treat creates more sponsorship inventory than almost any other community event. This two-slide PowerPoint template helps you sell…
Downloads For Personalities Download: The Halloween Feature Picker It’s October 3rd. The morning show meeting starts in ten minutes. Somebody says, “We should do something for Halloween,” and…
Halloween Sales The Halloween Sponsor Package: Bundle Your Best Halloween Programming Into One Sellable Sponsorship Every October, a sales rep walks into a costume shop with a rate card, a stack of spot schedules, and…
Downloads For Programmers Download: Halloween Sponsor Package Template (PowerPoint) Stop pitching Halloween with a spot schedule. This two-slide PowerPoint template turns your Halloween programming into a sponsor package that…
Halloween Programming Halloween Programming: Why It Matters, What It Offers, and When To Start Every October, radio stations across the country do the same thing. They add “Monster Mash” to the library, drop a…
Halloween Programming How To Tell Ghost Stories on the Radio Every culture in human history has told ghost stories. Around campfires, at sleepovers, in candlelit living rooms during a power…
Character Branding Halloween Costumes Are Content: How Your Show Should Dress Up Americans will spend more than $4.4 billion on Halloween costumes this year, according to the National Retail Federation. That includes…
Feature Strategy and Execution Dress Up Your Station: Halloween Imaging, Production, and Halloween Editions Halloween is a costume party. Everyone shows up dressed as something else for a few weeks, and the fun is…
Halloween Programming The Halloween Programming Calendar: A Week-By-Week Plan From August To November Most stations start thinking about Halloween programming when they see the first pumpkin on a coffee cup. By then, the…