harvest your life - Insiders Radio Network

Used properly, creating on-air segments using The Inverted Funnel helps personalities craft content that appeals to the broadest audience in…

Most on-air stories aren’t boring because the topic is weak. They’re boring because the approach is wrong. Personalities default to…

A top-performing team’s show was frustrated because it didn’t have time to prepare content that stood out to its audience.…

Unless you work on a station where your job is to be an authority (news stations or a highly specialized…

Some personalities brag about how they “live their lives on the air,” which works if your life is fascinating. But…

Everyone has access to the same content every day. Topics are ordinary and common, so how can content stand out…

When is the last time someone asked, “What’s going on with you?” and you replied, “Not much.”? Then you think,…

Many shows, maybe even most shows, have a fundamentally hard time creating content that is truly “sticky”. By that, I…

Personalities and programmers often fall into creative ruts. Some call it failing to see the forest for the trees. I…

Personality radio is hard. It may be harder than any other form of entertainment. Every day, shows create up to…