Cause Marketing Promotions Feature: Hometown Heroes Hometown Heroes is more than a promotion. It’s a storytelling platform that builds community pride, strengthens your station’s emotional brand…
Christmas Features, Games and Promotions Promotion Idea: Toys For Tunes When a station can integrate a feel-good promotional campaign for kids into the fabric of the programming and involve high-profile…
Christmas Features, Games and Promotions Promotion Idea: Pay For Song Requests When was the last time you heard a fundraiser on the radio and stopped to listen because it was so…
Christmas Features, Games and Promotions Major Promotion: Christmas Wish Christmas Wish is a popular promotion that requires a lot of coordination, but it can be a franchise that grows…
Christmas Features, Games and Promotions Major Promotion: Stuff a Bus Stuff a Bus is a unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas.…
Christmas Features, Games and Promotions Major Promotion: Cash For Christmas Tug at the heart, and listeners will never forget the story. Add Cash for Christmas, and there’s the potential of…
Christmas Features, Games and Promotions Major Promotion: Home For The Holidays As the song says, “There’s No Place Like Home For The Holidays,” but many can’t make it home for various…
Christmas Features, Games and Promotions WestJet Christmas Promotion Wins Hearts This is brilliant marketing from an airline with a history of outstanding promotions. It’s the type of thing that radio…
Christmas Features, Games and Promotions Major Promotion: Visit the Real Santa Claus Every child knows that the real Santa Claus lives at the North Pole. And every child-and their parents-would want to…
Major Station Promotions Promotion Idea: Handshakes and High 5s Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss…