External Hooks to Perform From The Outside-In
The first seven seconds determine whether the listener stays or goes. That’s the moment between the mic opening and the…
Tag: hooks
This External Hook Example Turns a Self-Absorbed Story Into Gold
Personal stories are terrific on the radio. It’s how you connect with the audience and become familiar, then loved. But…
Hawkeye In the Morning Nails The Hook In This Personal Story
The art of sharing a personal story on the air is to make the audience think you’re relating a personal…
Start Fast With Fewer Words To Win The Attention Race
The fastest man in history credits his dominance to a deceptively simple idea. Usain Bolt doesn’t talk about perfect form,…
How To Open A Talk Segment
Some personalities consistently strive for excellence. They work hard to be at the top of their craft and always seek…
Craft a Hook That Stops the Scan and Starts A Story
You’re coming out of a song. The listener is singing along, vibing in the car, or barely paying attention as…
Jeff And Jer Demonstrate The Strong Statement Hook
As with most things, success comes with better preparation. The first step to a great hook is finding the thesis…
Example: Tad, Drex, and Kara Master The Setup
There’s a rhythm to powerful setups, starting with the hook. Great personalities learn to set up a segment with a…
Example: The Hand Shake
Great personalities are likable, warm, and friendly. Part of that is in the presentation, but there are other components. Every…
Audio: How To Establish A Premise in The Opening Line
In comedy, the difference between a punchline generating laughs from the audience and awkward silence usually depends on the storyteller…