Are Listeners Breaking Up With You?
Recent research projects point to a disturbing trend. Radio listeners are breaking up with radio shows. They’re not running away…
Tag: IMEWEUS
The Ghost And The Narcissist: The Two Ways To Fail On The Air
Every radio personality gets one of two pieces of advice at some point in their career. The first sounds like…
The Curse Of The Dreaded IMEWEUS Virus
There’s a condition spreading through radio stations and personality shows that nobody talks about, partly because it’s embarrassing to admit…
The IMEWEUS Quiz: Do You Have A Case Of IMEWEUS? How Bad Is It?
Every personality who read the IMEWEUS Virus article had one of two reactions: The first reaction was relief: That’s not…
The Cure For IMEWEUS
If you’ve just come from the IMEWEUS quiz, you already know something most radio personalities never figure out: IMEWEUS is…
External Hooks to Perform From The Outside-In
The first seven seconds determine whether the listener stays or goes. That’s the moment between the mic opening and the…
What’s In It For Me?
Your listeners are completely, unapologetically, and entirely selfish. Not in a mean way or in a way that reflects badly…
Inside, Internal, Personal: Which Side Of The Line Are You On?
There’s a distinction between content that connects and content that alienates, and most personalities have never heard it named clearly.…
Your Audience Is Selfish. That’s Why You Matter
The fundamental truth about radio listeners is that they are completely, unapologetically selfish. Every moment the mic is open, they’re…
Air Personality Power Hack: Eliminate Personal Pronouns
Nobody gets fired from a radio job for using too many personal pronouns, but careers stall or plateau because of…