Aircheck Technique: Relevant Content: Are You Living In Today?
Relevance is about capturing the moment with topics that matter to your target audience. It is not the same as…
Tag: ize content
Master Creative Content That Can’t Be Duplicated
Here’s a secret. And you’ll think, “Of course. How obvious.” Some will wonder why it’s a big deal. But for…
If I Didn’t Tune In, What Would I Miss?
When working on character profiles, personalities are often asked a thought-provoking question: “If you were to disappear from the radio…
The Format Clock Is No Excuse For Wasting Opportunities To Entertain
Every performer has restrictions. Managers grant comedians a limited number of minutes to make the audience laugh, depending on the…
Are You Performing a Show Or Working A Shift?
Why did you get into radio? Was it because you needed a job with air conditioning and a microphone? Or…
The Power of Personalization: Using Listener Names Moves the Ratings Needle
Air personalities love talking about the “connection factor,” yet many never fully exploit one of the simplest, highest-impact tools available.…
Bring Info Segments to Life With Action Words That Punch and Words That Pop
Nobody gets excited about a spokesperson who “issued a statement.” Nobody’s leaning in for “the suspect fled on foot.” And…
Lead With Emotion: How To Make Every Topic Hit Harder
The Great storytelling doesn’t live in objects, opinions, or lists. It lives in emotions. If your show content is built…
Example: The Hand Shake
Great personalities are likable, warm, and friendly. Part of that is in the presentation, but there are other components. Every…
How Long Talk Breaks Should Be
Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly…