master the setup - Insiders Radio Network

The first seven seconds determine whether the listener stays or goes. That’s the moment between the mic opening and the…

Personal stories are terrific on the radio. It’s how you connect with the audience and become familiar, then loved. But…

The art of sharing a personal story on the air is to make the audience think you’re relating a personal…

The fastest man in history credits his dominance to a deceptively simple idea. Usain Bolt doesn’t talk about perfect form,…

Some personalities consistently strive for excellence. They work hard to be at the top of their craft and always seek…

Personalities often look for a magic bullet in show prep. Sorry, there are no shortcuts to putting in the work.…

Medical students are taught the foundational rule of becoming a doctor: do no harm. In radio, the equivalent is to…

You’re coming out of a song. The listener is singing along, vibing in the car, or barely paying attention as…

There’s one moment in every segment and interview that ensures success. It happens sooner than you think. The make or…

As with most things, success comes with better preparation. The first step to a great hook is finding the thesis…