How to Build a Nomination-Style Promotion
Promotion success has nothing to do with the biggest prize or complex mechanics. A promotion with the best production value…
Tag: Online Promotions
Love Letters To (Your Town): The Complete Execution Guide
Radio has been declaring its love for local communities since the first tower went up, but most stations express that…
How To Build Your Own Love Letters To (Your Town) Campaign
You’ve decided to launch a long-term, sustainable community-based campaign. That’s awesome. Love Letters To (Your Town) is an ideal candidate.…
Be Our Photographer: A Radio Promotion Guide
Be Our Photographer turns listeners into your event photographers. They may not be stars, but they can be star photogs!…
Using Quizzes to Build Loyalty and Grow Email Lists
You’ve probably seen online quizzes and personality tests. They’re everywhere. Why? They’re wildly popular and drive attention, not to mention…
The Home Edition Advantage: Turn Any Trivia Game into an Online Quiz
Great trivia games like $1,000 Minute are sticky. They grab attention. They spark emotion. And when done right, they drive…
Case Study: This Online Contest Rocked!
Some programmers argue that building a database through online contests doesn’t deliver the ratings that fund bonus checks. They incorrectly…
Online Contest: Show Us Your Back-To-School Fashion Flashback
A Back-To-School Fashion Flashback contest can be a great way to tap into nostalgia for your station or show. Photo contests…
Online Promotion: World’s Best Mom
World’s Best Mom can be an online photo or video contest. This promotion is looking for (Your City’s) Best Mom…
Online Promotion: World’s Best Dad
The World’s Best Dad can be an online photo or video contest. This promotion is looking for (Your City’s) Best…