optimize for nielsen - Insiders Radio Network

Radio programmers often obsess about keeping every quarter-hour possible. The fear of “losing listeners” is real, and in the world…

The best games on the radio aren’t about callers, prizes, or even competition. They’re about connection. They engage the entire…

There’s a quiet little policy lurking in the back hallways of many radio stations that sounds good on paper, but…

It’s often said, “You can’t manage what you don’t measure.” Yet when scheduling commercial inventory—stop sets—many programmers still make decisions…

Few things are more consistent than the routines of commuters in the morning and afternoon drive. People leave for work…

Radio programmers have followed the same commercial placement strategy for decades: Clear as much time as possible during individual quarter-hours…

Music formats should minimize interruptions and specialize in what you are for. Traditionally, that’s delivering a consistent offering of music…

The convention of programming radio newscasts at the top and bottom of the hour is rooted in radio history and…

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving…

Why do program directors limit talk breaks? There are good reasons for setting restrictions on how long a segment can…