The Play Along Factor In Contests and Games
Here’s a number that should haunt every programmer and personality who has ever said, “Call now to be caller #10.”…
Tag: play along
How to Turn a Contest Into a Game: Three Examples That Build Ratings and Brand
Radio contests still work. They attract high-value respondents, influence ratings, and spark attention. But here’s the truth: Call-in-to-win contests don’t…
Optimize For Nielsen: The Psychology Of Play-Along Games: You Don’t Need Prizes
The best games on the radio aren’t about callers, prizes, or even competition. They’re about connection. They engage the entire…
Game Theory: Design Games To Appeal To Emotions
Everything on the radio should be designed to appeal to emotions. That isn’t a big surprise, because we all make…
Millionaire Is a Model For Radio Games
The classic TV game show Who Wants To Be A Millionaire, starring Regis Philbin, captured the world’s imagination. It returned…
Game: Pop Quiz
Pop Quiz is a daily game that could become one of the most popular features on your show. It’s easy…