Programming Rules That Make No Sense (And What To Do Instead)
Program directors love programming rules. Rules are tidy. Rules fit on a single sheet of paper taped to the studio…
Tag: Programming
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It)
Imagine your radio station as a bucket full of water. Every drop represents a listener. Some are loyal daily users,…
Should You Play All-Christmas Music? How To Make the Call
Every fall, the same debate breaks out in programming meetings across the country. Somebody pulls up last year’s December numbers…
When To Flip to All-Christmas Programming (It’s Sooner Than You Think)
Every year, programmers stare at the calendar and ask the same question: “If we’re going all-Christmas, when do we flip…
Holiday Programming: How To Finish Strong After Christmas
It’s December 26. The promos are spent, the tree is drooping, the music log is on autopilot, and half the…
How To Sound Great When Everyone’s Off For The Holidays
Everyone looks forward to time off at the end of the year, and they’ve earned it. December is the longest…
Play the Christmas Hits: What They Are and How To Program Them
Whether you’re flipping to an all-Christmas format or adding a few holiday songs to your regular playlist, one of radio’s…
Hallmark’s Secrets of Holiday Programming (and How Radio Can Use Them)
Every October, something magical happens on the Hallmark Channel. The plots become predictable. The actors look familiar. The snow is…
Ask The Experts Question: I Don’t Have Enough Staff!
Question for Ask The Experts: The examples you gave in The Local Illusion seminar are great ideas, and I love…
Video: How Much Music Should You Play?
The endless battle rages on between programmers and personalities. How much should I talk? How many songs should I play?…