Video: Words Matter
Writers know that words matter, but broadcasters waste thousands of words every day. Making simple adjustments is often the difference…
Tag: promos that rock
The Promo Fix: Five Writing Skills That Turn Ordinary Copy Into Can’t-Miss Radio
On your drive home tonight, scan the dial. Stop on every station, listen to a break or two, and pay…
Use IEI Formula To Create Effective Promos
The IEI formula is a shortcut to promo effectiveness. It starts with a premise that no promo can convince listeners…
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It)
Imagine your radio station as a bucket full of water. Every drop represents a listener. Some are loyal daily users,…
Promos Inside Your Show? Yes, Please
At first glance, this sounds ridiculous. Why would you run promos for your morning show… inside your morning show? The…
Promo Example: An IEI Imaging Beauty
Great promos deliver on three goals: They create an Image for the brand, Educate the audience with information about the…
Prompt: Use AI to Write Promos
With the right prompt, AI can be one of your most valuable creative assets. LLMs (large language models) can capture…
Example: Emotional Storytelling In Cruise For The Cause Promo
Most stations get stuck creating promos with facts. They effectively tell you who, what, when, and where but often miss…
Example: A Christmas Promo That Tugs On Hearts (and Raised $100,000)
Every December, stations produce emotional charity promos hoping to capture the spirit of the season. Most of them fall flat.…
Two Steps to Fire Up Promos With Content
The world moves fast, and listeners have high expectations. That alone should be enough to reconsider how a station brand…