Dress Up Your Station: Halloween Imaging, Production, and Halloween Editions
Halloween is a costume party. Everyone shows up dressed as something else for a few weeks, and the fun is…
Tag: Promos
Video: Words Matter
Writers know that words matter, but broadcasters waste thousands of words every day. Making simple adjustments is often the difference…
The Promo Fix: Five Writing Skills That Turn Ordinary Copy Into Can’t-Miss Radio
On your drive home tonight, scan the dial. Stop on every station, listen to a break or two, and pay…
Use IEI Formula To Create Effective Promos
The IEI formula is a shortcut to promo effectiveness. It starts with a premise that no promo can convince listeners…
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It)
Imagine your radio station as a bucket full of water. Every drop represents a listener. Some are loyal daily users,…
Promos Inside Your Show? Yes, Please
At first glance, this sounds ridiculous. Why would you run promos for your morning show… inside your morning show? The…
Promo Example: An IEI Imaging Beauty
Great promos deliver on three goals: They create an Image for the brand, Educate the audience with information about the…
Why Most Promos Fail: It’s Plot vs Emotion
Listen to radio promos today on a variety of stations and formats. A pattern emerges. Some stations sound like they…
The Ratings Power of Plus One
Get ready to have your mind blown. This may be the most encouraging radio-related message you’ve heard in months. Your…
What? How Many Promos Are Needed?
It’s becoming increasingly complex to inspire audiences to take action. Listeners are increasingly distracted, and competition for limited attention is…