The Forces That Move Ratings And Why Most “Ratings Freakouts” Miss the Real Cause
When ratings results are released, the first instinct is to react emotionally. Then the chain reaction occurs. Initial celebration turns…
Tag: ratings game
The Ratings Illusion: How Weighting Works
Welcome to The Ratings Game, where the rules are vague, the dice are loaded, and one respondent can be worth…
Radio Ratings Samples: The Problem Nobody Wants To Talk About
The dirty little secret of the Ratings Game? Winning isn’t just about building a big, loyal fan base. It’s about…
Optimize For Nielsen: Cross-Promote Other Stations With A Specific Appointment CTA
Radio programmers often obsess about keeping every quarter-hour possible. The fear of “losing listeners” is real, and in the world…
