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Your audience listens far less than you think, and that should have a profound effect on how you program content,…
Tag: ratings
How to Turn Listeners Into Fans
Every show should have a common goal that, when achieved, will lead to higher ratings, increased revenue, and a bigger…
The Ratings Power of Plus One
Get ready to have your mind blown. This may be the most encouraging radio-related message you’ve heard in months. Your…
The Forces That Move Ratings And Why Most “Ratings Freakouts” Miss the Real Cause
When ratings results are released, the first instinct is to react emotionally. Then the chain reaction occurs. Initial celebration turns…
The Real Competition Is Not Other Stations
Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations…
What? How Many Promos Are Needed?
It’s becoming increasingly complex to inspire audiences to take action. Listeners are increasingly distracted, and competition for limited attention is…
Monitor These Key Rating Metrics For Your Morning Show
When a new rating period concludes, programmers breathe a sigh of relief until the stress builds as the rating results…
You Will Be Shocked At How Little Listeners Hear
This is one of those good news/bad news messages. Or, perhaps it’s more bad news/good news. You work hard each…
The Ratings Illusion: How Weighting Works
Welcome to The Ratings Game, where the rules are vague, the dice are loaded, and one respondent can be worth…
Radio Ratings Samples: The Problem Nobody Wants To Talk About
The dirty little secret of the Ratings Game? Winning isn’t just about building a big, loyal fan base. It’s about…