How to Conduct a (Nearly) Free Research Project
You do not need a $20,000 auditorium test to fix your station or show. You need clarity. Most stations don’t…
Tag: research
Improve Music Research: Eliminate The Middle
Do you remember the classic song from the 70s: “Stuck In The Middle With You” by Stealer’s Wheel? The song’s…
Getting The Most From Listener Advisory Panels
Everyone loves telling you what they think, especially when encouraged. You can verify this by posting a controversial question on…
Music Research: Asking About Burn Is Useless
Programmers want to know everything possible about every song. The more detail and insight, the more we can fine-tune the…
How To Get Free Audience Research
Radio stations have a tremendous advantage over most businesses. There is a large audience willing to provide feedback if asked…
Fix Music Research Response Rates: The Feedback Loop
Over the years, online music research has prospered. It’s now accepted as an effective, affordable method of gathering data, and…
5 Hidden Research Mistakes That Could Tank Your Station
You’re ready for that next big research project that will define your station brand. Maybe it’s a perceptual study to…
The Danger of Using Online Music Clubs For Music Research
Programmers who base music choices on research feel confident in decisions from the data. But there is a flaw in…
Research Key: Ask Actionable Questions
Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next…
Music Research: How To Interpret Results
The results of a new music research project have come in. Six hundred songs were tested, and there are gigabytes…