Wizard Of Oz Show Prep
Some personalities are finding show prep harder than it has ever been. Not because there’s too little to talk about,…
Tag: show prep
Response Technique: Get It Wrong
Being right feels like a personal victory. But is winning the argument a win? Air personalities are often embarrassed when…
Show Prep Technique: Pollify The Topic
The single fastest way to turn a flat phone topic into a segment listeners can’t leave is to pollify the…
Download: The Topic Spider Worksheet
The Topic Spider Worksheet is a convenient tool to help in the show prep brainstorming process. Use it to map…
The Topic Spider: Mapping One Idea Into Multiple Breaks
Every great topic has more content than one segment can hold. A story about a woman who secretly returned her…
How to Reperform Without Sounding Repetitive
Reperforming content from fresh angles works beautifully, but be careful. There’s a version that drives listeners away. And the worst…
Repackage: Designing Content to Live in Multiple Forms
The first three recycling tactics all start from the same place: content that already exists. You repeat it, reperform it,…
The Seinfeld Effect in Action: What a Traffic Light Can Teach You About Commanding Attention
Reading about a concept is one thing. Hearing it executed at a high level is another thing entirely. The KS95…
The Seinfeld Effect: Make Listeners Care About Something They Don’t Care About
There’s a moment in every great radio break where something clicks. The listener who had one hand on the preset…
Download: Daily Repurposing Checklist
Repurposing content from on-air to multiple platforms should be a natural part of your show prep process, but it can…