storytelling basics - Insiders Radio Network

Every culture in human history has told ghost stories. Around campfires, at sleepovers, in candlelit living rooms during a power…

Audiences bond with personalities the same way they bond with real people. Through stories. Not generic stories, but personal ones.…

Controversial topics are relevant by definition. They inspire emotional, dramatic responses, and isn’t that what radio shows want? But many…

There’s a reason dramas, reality shows, and soap operas always end on a gasp. It’s the same reason (good) true…

Personalities who count on their likable good nature and improvisational wit as the basis for their daily show prep are…

Conflict (or friction) drives every great story. It’s the pulse that keeps listeners leaning in. But here’s the secret: it’s…

Conflict (or friction-yes, there is a difference) is the foundation of storytelling. It creates tension, drives curiosity, and fosters emotional…

Remember the story of Hansel and Gretel? The children dropped breadcrumbs along a path so they could find their way…

Some shows (and stations) have succeeded with the aspirational and inspirational promotion The Bucket List. This example of dealing with…

Mental health is difficult to talk about on air. When Lizzo announced that she suffers from depression and is struggling…