How To Tell Ghost Stories on the Radio
Every culture in human history has told ghost stories. Around campfires, at sleepovers, in candlelit living rooms during a power…
Tag: Storytelling
Local Legends: Turn Your Market’s Ghost Stories Into Halloween Content
Every town has one. The abandoned hospital on the edge of town, a bridge where cars mysteriously stall, the old…
Ditch The Facts: Tell A Story
Every entertainment report seems to start in the same place. Everyone has the same stories and most personalities, who are…
Wizard Of Oz Show Prep
Some personalities are finding show prep harder than it has ever been. Not because there’s too little to talk about,…
Audio Example: Hijack the Topic — Stu and Angie, Majic 100/Ottawa
Here’s a terrific audio example to support How To Hijack the Topic. Listen first, then read the breakdown. Stu and…
The Slow Reveal: Breadcrumbs, Pacing, and In-Story Cliffhangers
The Cliffhanger Playbook covers the big structural move: stopping a story cold at the break so the audience has no…
The Seinfeld Effect in Action: What a Traffic Light Can Teach You About Commanding Attention
Reading about a concept is one thing. Hearing it executed at a high level is another thing entirely. The KS95…
The Seinfeld Effect: Make Listeners Care About Something They Don’t Care About
There’s a moment in every great radio break where something clicks. The listener who had one hand on the preset…
The Cliffhanger Playbook: How To Insert Cliffhangers In Stories
The most powerful moment in a story-based feature is not the payoff. It’s the half-second before the break when the…
How to Build a Nomination-Style Promotion
Promotion success has nothing to do with the biggest prize or complex mechanics. A promotion with the best production value…