The Seinfeld Effect in Action: What a Traffic Light Can Teach You About Commanding Attention
Reading about a concept is one thing. Hearing it executed at a high level is another thing entirely. The KS95…
Tag: TOMA
The Seinfeld Effect: Make Listeners Care About Something They Don’t Care About
There’s a moment in every great radio break where something clicks. The listener who had one hand on the preset…
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It)
Imagine your radio station as a bucket full of water. Every drop represents a listener. Some are loyal daily users,…
The Real Competition Is Not Other Stations
Programmers and managers spend sleepless nights tossing and turning, plotting programming enhancements to counteract moves made by other radio stations…
Features: Important Building Blocks For Your Show
Let’s get something straight: If you don’t believe your show benefits from making the audience fall in love with the…
Top Of Mind Awareness Seminar on Demand
Tracy Johnson shares how to make your radio personality and brand more important in this Top Of Mind Awareness Seminar
How Features Can Win The War For Attention
You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other…
Promotion: Phrase That Pays
The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing…