Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.
How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…
Tag: tune out
How to Reperform Without Sounding Repetitive
Reperforming content from fresh angles works beautifully, but be careful. There’s a version that drives listeners away. And the worst…
Reduce Tune Out: The First Step Is Do No Harm
Medical students are taught the foundational rule of becoming a doctor: do no harm. In radio, the equivalent is to…
Avoiding Tune Out: The Audience’s Learning Curve
Here’s some irrefutable logic: One of the keys to your success is time spent listening. Preventing tune-out is a key…
Avoid Tune Out: On Ramps And Off Ramps
You’re familiar with on-ramps and off-ramps. On-ramps are how drivers get onto a highway or freeway, and off-ramps are the…
Reduce Tune Out: Eliminate Things That Drive Listeners Crazy
Radio listeners are a picky, fickle bunch. They don’t listen nearly as much as we would like, have little loyalty…
Reduce Tune Out: Don’t Give The Audience Homework
School was fun. You get to meet new friends, socialize, participate in sports, and maybe even get a date for…
The First Segment Of Your Show
Broadcasters seem to think a show starts when assigned to be on-air, which is why the first segment is often…
Tease For Tune-In, Not To Avoid Tune-Out
Pop Quiz (and if you get this wrong, turn in your radio programming card): What is the #1 reason listeners…
Increase Ratings? Simple. Reduce Tune-Out
If a radio station could reduce listener erosion, it could sustain ratings without marketing, promotion, or increased costs. Eliminating tune-out…