Download: The Halloween Feature Picker
It’s October 3rd. The morning show meeting starts in ten minutes. Somebody says, “We should do something for Halloween,” and…
Tag: Winning Features
Dress Up Your Station: Halloween Imaging, Production, and Halloween Editions
Halloween is a costume party. Everyone shows up dressed as something else for a few weeks, and the fun is…
The Scare Dial Workshop: Find Your Spot Between Fun Size and Full Fright
Picture two stations in the same market on Halloween morning. Station one is an AC station. The morning show is…
Download: The Scare Dial Scorecard (Interactive Excel Quiz)
Where does your station belong on the Scare Dial: Fun Size, Full Fright, or somewhere in between? This interactive Excel…
Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.
How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…
13 Days of Halloween: The Complete Countdown Plan For Your Show
13 Days of Halloween turns the spookiest holiday of the year into a promotable, appointment-driven countdown for your show. Instead…
Horizontal Recycling: The Day To Day Framework
Horizontal recycling is the practice of carrying content across time slots and days rather than airing it once and moving…
The Topic Spider: Mapping One Idea Into Multiple Breaks
Every great topic has more content than one segment can hold. A story about a woman who secretly returned her…
13 Days of Halloween Example: Tad, Drex, and Kara
You want to program the 13 Days of Halloween. Smart move. But then you’re stuck. What does it sound like?…
How to Reperform Without Sounding Repetitive
Reperforming content from fresh angles works beautifully, but be careful. There’s a version that drives listeners away. And the worst…