When was the last time you were out with friends and someone said: “I have a great idea. Let’s go to the ice cream store. They have the best vanilla.” That conversation has never taken place, even if someone loves vanilla. Vanilla doesn’t stand out. It isn’t a destination. It’s a fine flavor, but it’s just there. It’s common. The same concept applies to radio. Personalities must take a stand to build a brand.
Take A Stand To Build A Brand
