You’ve built a listener database and launched an email marketing strategy using proven tactics that target specific audience subsets with targeted messaging. That’s a great start, but how can you maximize the opportunity by attracting a larger distribution list? Now, take email targeting to the next level. Some of this advice may require the help of technically savvy marketing people, but you should be able to apply most of the principles in at least a handful of ways on your station.
Take Email Targeting To The Next Level
