Every radio show should work toward a goal at all times. And every programmer should build his or her station creatively and methodically to reach the next level. Goals are important. But each goal should be created so action to achieve goals can be assigned.
A goal of “higher ratings” is not a goal. It’s an outcome. Everyone wants higher ratings. Dig deeper to find an objective with an action to achieve goals that will deliver higher ratings.
For example, how will ratings increase? Maybe a radio show needs a larger cume. Okay, what matching action to achieve goals can be applied?
- More active – and more provocative – social media presence.
- Design more Call to Action invitations online.
- Create video with potential of making specific tune in moments famous.