Peter Thiele (Zimmer Communications’ head of News/Talk Programming) wrote a thoughtful article that diagnoses a critical issue plaguing news/talk radio. There’s a talk radio show prep crisis brewing. Peter says:
“Our listeners can get the same basic information from a million different places. What makes us (talk hosts) unique is the way we interpret and contextualize it.”
That’s the whole ballgame right there. Interpretation. Context. Personality. Not just reading, reporting, and regurgitating it…owning it by turning it into original content.
