Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you know the answer to that question, you’re equipped to develop a programming strategy that targets mood to attract fans.

Building a larger fan base should be the ultimate goal of every station and every radio personality. Just 10% of your audience base accounts for up to 90% of your quarter hours. So the key to increasing ratings? Convert more of those casual listeners into fans!

Most stations invest time and resources positioning and promoting what they do on the air. But listeners don’t choose stations based on characteristics or station attributes.

There’s are higher, more strategic reasons that affect choice.

The Most Important Reason Listeners Choose Favorite Stations