Most radio stations promote themselves with industry jargon. We’re the station that plays the most music, has the best variety, are your spot for throwbacks, and are #1 for today’s hits! Great. So are a dozen other stations in every market. And there are a dozen playlists on Spotify that do it, too. With customization. Here’s the problem: listeners aren’t choosing a station because of a clever music position or your promise of fewer commercials. They’re choosing how they want to feel. That’s why a winning programming strategy targets mood, not facts. You’re selling format features, but listeners are buying emotion.
Stop Pushing Your Format: A Winning Strategy Targets Mood
